This example manages to convey a humorous touch

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Your buyer persona is the foundation of all your efforts, so the first thing you should do is research them. All in all, humor in email marketing campaigns can be a great asset to help you captivate your audience and make your brand stand out. That's why it's important to observe how others do it. Get inspired by these examples. 1.- Casper Humor in Casper email marketing campaigns This is a clear example of how to include humor in email marketing campaigns. And, as you can see, include this fun factor in an abandoned cart recovery email , in order to re-engage the user and get them to finish making the purchase thanks to the inclusion of a testimonial from a real customer. In fact, it stands out because it is not the typical testimonial in which the characteristics and benefits of the item are named.

Above all, it stands out because it contains the crypto investors email database essence of the classic Roman typeface par excellence. It is a display family , which means that it is designed for headlines and highlighted texts . the reader to the world of literature. Mainly because these characteristics give it a sober and solemn tone. 15.- Concert One Concert One Concert One is positioned as another of the best Google Fonts for being a rounded and grotesque typeface. It is inspired by the 19th century 3D letters of a brochure advertising a chamber concert. Therefore, it can bring a lot of personality to specific landing pages. 16.- Yatra One Yatra One Yatra One is a Devanagari and Latin font inspired by the hand-painted signage of the Mumbai local railway. This typeface retains the special character of brush-painted signage by featuring angular cuts and open knots.