So, let's summarize all the above features into four tips for business:
The priority is precisely the comprehensive promotion of the brand - events both in the online environment and offline. You can't get hung up on Yandex Direct: children are also happy to look at outdoor advertising if it stands out from the crowd;
Consider the preferences of alpha buyers: vertical japan telegram database videos, games, social networks, messengers, content on the topic of humor, hobbies, life hacks. Advertising should be light, sometimes provocative, bold. You can't skimp on the services of content makers;
Gamification is a priority, if appropriate. Modern audiences are receptive to collaborations, using popular characters from films and TV series;
Despite having their own money, they are still children. It will be possible to sell to the Alpha generation only in 8 years, when they come of age. Now the final decision on the purchase is made by the parents - the emphasis in advertising should be on them.
It is logical that children of the Internet era are much more selective in content and advertising than Generation Z and especially millennials. It is harder to deceive them and win them over to a company, but easier to turn them against you with thoughtless actions. Studying the psychology of alphas is useful for everyone, not just youth brands: according to experts, by 2025 their number will grow to 2 billion , and in another 5-10 years they will become the basis of an economically active society.
Conclusions
Planning marketing activities in B2B is very difficult, but without advertising it is unlikely to achieve positive results. To find your clients, you need to use modern tools and trends, boldly abandoning methods that stop workingContent management systems (CMS) help to create a website even without programming skills. The user does not need to understand the layout and study the page markup. It is enough to choose a platform for work and you can launch your project. In the article, we will tell you which CMS to choose, we will analyze all the pros and cons of popular engines.
What is CMS
Content Management System or CMS is a content management system, or simply a website engine. With its help, even a person who is far from layout and programming can manage a website.