AFTER the course I learned that getting your ad to a future potential client is only part of the journey. The rest is working on the presentation, working on the product as such. That is, packaging the product to show it to a narrower audience, and not to everyone.
And this is exactly what I focused on, I started creating products for specific wishes of the target audience, to find a niche. Previously, we sold hikes to everyone. Then we became partners with certain media personalities and advertised our activities to their audience. "Such and such a group is going on a trip with us, come with us" - specifically for their audience. We made hikes with specific activities: fitness tours, historical tours, etc. In fact, I learned from MAED what a blue ocean is and began to look for these unoccupied niches in a very overheated tourism market, which are in no way being worked out by anyone.
And then we packaged the product for specific people and singapore email list sold it to them using targeted advertising.
First, we conducted a general analysis. We conducted surveys among our clients, and we also ordered a small study from Yandex on a certain number of queries, for example, "who would you be interested in going on a trip with?"
At first, I tried to plug holes: "Aaaah! I urgently need clients, I will set up a context that goes nowhere, because people do not understand the product, they do not need it, etc." Only after your course did I look at it differently, I really started to create a product for the audience, and not look for an audience for the product. I have a different approach.