Paris Fury, 1.8million Instagram followers

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Despite being a mother of seven canada b2b leads and the partner of world-famous heavyweight boxer Tommy Fury, Paris Fury still finds the time to nurture a huge following on her Instagram account through approachable family content.

Paris Fury’s Instagram account, showing a recent AD partnership with Asda

Lydia Bright, 1.2 million Instagram followers
British TV personality Lydia Bright uses her Instagram account, as well as her growing TikTok page, to post about her new career writing children’s books as well as her experience as a mother.

Grace Victory, 236k Instagram followers
Grace is a notable speaker on mental health and a body positivity activist. She also posts about her experience of being a mother and manages the YouTube channel TheFamilyHood.

Irsa Salem, 160k Instagram followers
Irsa’s family content is focused on positivity. She regularly posts Reels promoting products, cooking recipes and sharing other aspects of her family life.

Leading dad influencers in the UK
Just like with mum influencing, there are dad influencers creating content across the UK. Dad influencers curate accounts that are often motivational and use their platforms to inspire other dads and families through the everyday struggles of parenthood.

Dad influencers show the increasingly important role of fathers in raising children today, and what this experience of modern fatherhood is like for dads across the UK. This means these accounts are often very successful at building engaged communities, and encouraging conversations about their content and lifestyles.