Three purposes for creating a website

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Google Analytics allows you to set five types of goals. The goals that can be set are "reach page," which is the viewing of a specific page, "time spent" per session, "number of page views" per session, "events," such as the number of clicks on a specific link or button, and "smart goals" (requires integration with Google Ads), which are goals that are automatically set by AI.

Decide on your goals before setting them up in Google Analytics
When setting up Google Analytics, we recommend that you decide on your goals in advance. In addition to your goals, you should also consider specific benchmarks for achieving them. Google Analytics goals can be set for each view, and up to 20 vp administration email lists goals can be created for each view.

When introducing Google Analytics and setting goals, it is important to clarify the purpose of creating a website. Here, we will explain the three main purposes when creating a website.

Acquire new customers
The main purpose of a website is to acquire new customers. Traditionally, salespeople would visit companies directly to start business negotiations. In recent years, the internet has become more popular, and salespeople often start business negotiations after obtaining quality potential customers.