In the case of cross-domain, if you do not set up "cross-domain tracking", the referrer cannot be measured correctly in Google Analytics.
This is because the session will be terminated when crossing domains.
For example, suppose a person comes to the e-commerce site "aaa.jp" from an organic vp hr email lists search, puts a product in their cart, and transitions to a cart on "bbb.com."
In this case, even though the person actually came from an organic search, the session is terminated when crossing domains, and the referrer is overwritten to "aaa.jp."
A session that should be considered as coming from an organic search is considered to be coming from an external site.
In this cross-domain situation, the original referrer cannot be measured correctly.
Cross-domain tracking is a setting required when measuring page transitions across domains. If
the domains of the cart and the main site are different, like the e-commerce site mentioned earlier, by making this setting, you can properly track the user's referral source and page transition status even in the case of page transitions across domains.
The setting to prevent this from happening is "cross-domain tracking
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