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Focus on multi-platform
It is important for a seller to offer their products wherever a potential customer may be present. This means trading offline, launching a store on a marketplace, creating a mobile application, a website, communities on social networks, etc. This approach will increase the number of brand and user touches, and will also create a sense of choice - the customer will be able to buy where it is most convenient for him.
Each platform uses its own type of advertising china telegram number database campaigns. For example, Yandex Market uses the auction principle. The seller with the highest bid wins – their product will be shown earlier than competitors. To make it easier to advertise on Yandex Market, you can create a store via click.ru . In this case, the seller receives additional benefits in the form of priority technical support and free advertising automation tools.
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Add smart solutions to offline points
Offline stores should introduce “smart” solutions that make shopping easier and demonstrate business development to customers. For example, you can switch to electronic receipts, add new payment methods (SPB looks good, allowing companies to reduce acquiring costs), and install self-service checkouts. One of the advanced solutions is smart baskets that “punch” products and generate a receipt in advance; the customer only has to pay for it at the checkout. At the same time, there is no need to give up “live” interaction formats: human consultants, tastings, etc.