7 ways to increase social media traffic

[shaownhasan]

If you’re looking to increase your social media uk business email list traffic to drive revenue, a good rule of thumb is “more in, more out.” The more followers, engagement and traffic on social media, the more traffic you can send to your website. If your social platforms are hearing crickets, you’re going to have trouble increasing your traffic from social media.

Each social network is different, so to effectively boost your social media traffic, there are some steadfast rules to follow for all your social channels. Here are seven key ways to increase your traffic and cultivate brand loyalty.

1. Capitalize on user-generated content (UGC)
UGC is authentic, highly relatable and fun to consume. According to The 2025 Sprout Social Index™, consumers say the most important traits of brand content are authenticity and relatability.

Here’s how you can use UGC in your social strategy to grow your social media audience, which naturally leads to an increase in social media traffic.

Crowdsource content
One of the best ways to get more eyes on your brand’s content is to crowdsource it from your followers. Ask them to share their photos, videos and stories related to specific aspects of your brand on your social channels. When you reshare user-generated content, you gain valuable new content and the users get more eyes on their work—a win-win for all.

A post from Apple that uses user-generated content to get more eyes on their work—a win-win for all.