The best way to optimize them is to use email marketing

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And to do this, it is essential to humanize your brand and show yourself as close as possible. 6.- Take advantage of seasonal changes and launch promotions Increase sales in summer with email marketing turn One of the most effective ways to increase sales in summer with email marketing is by launching interesting promotions. In fact, it is best to get out of your comfort zone and try new techniques to win over your subscribers. Casper, for example, offered a free inflatable pool mattress to customers who purchased a bed mattress. The imagery here was on point, and provided the perfect seasonal twist for their brand, bringing a touch of fun. 7.- Include animated GIFs increase sales in summer with email marketing gif Optimizing visual content is essential for your email marketing strategy to work, regardless of the season. And if you innovate, the results will be much better.


GIFs, for example, can be great allies. This format office 365 email list will make your images weigh less and load faster, since it only uses 256 colors. Therefore, when you are going to share content that has flat colors and does not have gradients or a wide range of shades, it is recommended that you opt for GIF . [bannerHero] Kate knows how to send GIFS in email, and this summery nautical send proves it. A bold header grabs the user’s attention right away, and generous white space helps the CTAs really pop. 8.- Let your audience know that you trust their judgment Increase sales in summer with email marketing cta In general, increasing sales in the summer with email marketing requires you to have a powerful piece, with a consistent copy and a CTA that takes the user to the conversion landing page. However, by building user loyalty , the same effect can also be achieved.