You can do this by sending them stories about happy customers

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Use this micro-segmentation. For example, do you sell razors? You can make a good guess that every few months your customers will need their blades replaced. So, send an email to buy new blades or even a discount offer. [bannerHero] The purchase value This is another way to micro-segment your past buyers. You can use your customers’ purchasing behavior to understand which ones are more likely to buy your more expensive items . You can also see which ones are more interested in your affordable products. You can then group your customers by the date they usually shop, so that by summer you will have your list ready for the customers who shop during this time. This way, you can send emails with products in the respective price range of your customer group and purchase date. 3.- By the level of fidelity Microsegmenting your database after segmenting by loyalty is the most important segmentation technique.


Why? Because you're sending to people, those office 365 email list who haven't been opening your emails actually hurt deliverability. You won't send emails, for example, to those who haven't responded to your last messages. But you will send them to your micro-segmented list of those who buy regularly and during the summer. Businesses that sell only high-ticket items, such as car dealerships, will see high engagement during the sales cycle. They will also see a large drop-off after customers have completed the cycle and purchased. Since after they have just purchased a car, a second purchase does not often occur. 4.- For the latest purchases If a segment of your list has purchased from you before, use that information to email those who are most interested. Then increase your profitability by identifying upsell opportunities – with additional services or complementary products they would enjoy based on their previous purchases.