According to SimilarWeb, by April 2024, 65.89% of the internet audience will search for information using mobile devices. This means that companies must optimize their advertising for these platforms.
However, it is impossible to adjust the campaign by device types immediately after launching. The setting becomes available only after the ad has been running for some time and the system has collected enough data about the audience. When you receive the data and see that the site is visited by a lot of users who use smartphones for this, you can raise the rate for these devices.
Tips for promoting a construction business in venezuela telegram number database Yandex Direct, VK Advertising and Avito
Work on the website
Advertising redirects users to the site, so it is important to prepare it. There are several requirements that must be met: the fastest possible page loading, redirection to the target page (not to 404 or to the main page), working and noticeable conversion buttons.
If a company uses a landing page, all the necessary information should be contained on its single page in a structured form. The user should not have to press Ctrl+F to find the information he is interested in.
Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito
VK Advertising: Increasing Conversion
If you plan to advertise your construction business through VK Advertising, then you should pay attention to these life hacks.