We have configured the pop-up to be shown to those users who:

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Hypothesis 2. If you reduce the number of questions before leaving contact, the conversion to email will increase.

Old Lead Bot as a Mechanic for Attracting Clients
Old Leadbot: a profile question on the second screen. There are 4 steps in the Leadbot before leaving contact
New Lead Bot as a Mechanic for Increasing Conversion and Reducing the Cost of Customer Acquisition
New Leadbot: a profile question on the profession in the first screen. In total, there are 3 steps in the Leadbot before leaving contact
Results for 3 weeks:

Old Lead Bot, 4 Steps New Lead Bot, 3 Steps
Conversion to the beginning of a dialogue with the bot 4.5% 6% (+33%)
Conversion to email 2.1% 3.1% (+48%)
Both hypotheses were confirmed. After the test, the first question was removed from all lead bots.

Umskul set up a pop-up about abandoned cart and are working with retention. Conversion from lead to sale is 52.61%
Umskul marketers wanted to increase the conversion rate of the site with the same traffic. Therefore, they connected mechanics to retain users. The company noticed that some users put the goods in the basket, but leave the site. To return them to purchase, they set up a pop-up for an abandoned basket.
A pop-up is a pop-up window that can be shown on top of the content or on the side, so as not to distract the user from studying the site. The pop-up appears on the site if the user has performed a certain action.


added the product to the cart,
started to place an order, but did not pay.
Pop-up as a mechanic for reducing the cost of customer acquisition
Abandoned Cart Pop-up with Discount Promo Code
Results for 2 months:

5.85% conversion from reading to phone number;
+12.5% ​​of payments from the site were additionally brought by the abandoned cart pop-up;
52.61% conversion from lead to sale for the entire duration of the pop-up.
The conversion from lead to sale from this pop-up is 2.5 times higher list of argentina cell phone number compared to applications collected by lead forms .

We also set up a pop-up with a lead magnet to try to leave the site in order to retain users and motivate them to leave their contacts. The lead magnet is free courses.

Pop-up on leaving as a mechanic for reducing the cost of attracting a client
Pop-up with a lead magnet for attempts to leave the site
Results for 3 months:

5.3% conversion to phone from reading;
16% of targeted leads from the total number of targeted leads were collected by pop-up.
Unicom launched a chatbot for onboarding and accelerated product activation by 2.5 times
One way to reduce CAC is to increase user loyalty and influence their customer experience. Unicom set up a chatbot for onboarding in the webmaster's personal account. The main task of the bot is to convert new users into placing the first referral link after registration. More details about this and other tasks of the chatbot with examples are given in a separate article.

Steps of the training chatbot: