Different applications such as Gmail or the specific

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They also have greater flexibility in the amount of communications they receive. Mobile phone use is a key factor in this, as consumers often check their email via their smartphones. However, when you're targeting a business, it's important to know that the best time to send emails is during office hours. Business hours are when B2B customers are most likely to pay attention to work-related emails. They may check them outside the office, but the open rate will likely drop significantly. Yes! You have online sales, but that doesn't mean you should let your engagement with your customers end there. Improving post-purchase product reviews with email marketing is a great tool to achieve this. Why do you need to do it? Basically because it is essential both to help e-commerce companies increase brand credibility and to improve search engine rankings. All of this in order to boost sales.


So, below you will see everything you need to help hotmail email list you improve your product ratings in an online store with email marketing. TABLE OF CONTENTS Why are product reviews important? Benefits of appraisals Key elements to improve product reviews with email marketing 1.- Correct time 2.- Personalize your product review emails 3.- Offer an incentive 4.- Keep the evaluation short and simple 5.- Test and optimize your product review emails 6.- Make it easy 7.- Facilitates evaluation from mobile 8.- Send a post-purchase email 9.- Use your social networks 10.- Add a link to your company's email signature 11.- Respond to reviews 12-. Use website personalization 13.- Facilitates the review of several purchases at once What to do with a bad reviewImprove ratings with email marketing Product reviews have a huge impact on e-commerce purchasing decisions .