Only then will the email nurturing flows be fully effective

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6 skincare products per customer to 2 skincare products, increasing your total sales to this audience by €3,000,000 by December 31, 2019. » 3.- Strategy Once you’ve identified the goal of your email nurturing campaign, you’ll move on to planning your strategic approach. This is the deliberate combination and coordination of activities that will move leads from one point in the funnel to another to achieve that goal . While an email nurturing campaign is often a component leveraged within a broader digital marketing strategy, it’s best to have your own clear plan and goals. Again, continuing with the skincare line example, your campaign strategy could be: « Each offer segment will be nurtured through a 5-part email nurturing flow campaign with the intent of converting them into long-term buyers and customers, with messaging tuned to match intent based on email click-through and on-site behavior .


» 4.- Tactics Finally, with your desired state hotmail email list clearly established and strategy closely aligned, you will specify the individual tactics that make up the strategy. Again, because an email nurturing campaign is often part of a broader digital strategy, you may not have the time or patience to do the level of pre-work and build consensus before you get to the tactical stage. Do this for vision, goals and strategy before just leaving emails in the queue. How to prepare a lead nurturing flow in practice Based on the above data, we could arrive at this tactical plan: The email list for this campaign will be built through a signup landing page accessed via PPC and Facebook ad links . Customers who claim or purchase the initial offer will automatically be entered into the email nurturing flow campaign.