In addition, webinars are cost-efficient. As they take place online, travel and event costs are eliminated. This makes it possible to reach a wider audience, regardless of their geographical location. Webinars are therefore an effective and economical lead generation strategy in the B2B sector.
10. Case studies
Case studies are a powerful tool in B2B marketing to demonstrate a company's successes and capabilities. By publishing relevant case studies, companies can impressively present their colombia whatsapp number database track record with proven results. This builds trust and credibility with potential customers. Although only 13 percent of marketers use case studies as a primary lead generation tool, their benefits are hard to overestimate.
Excerpts from case studies in emails and as downloadable PDFs.
Optimized landing pages for case studies.
Testimonials on the homepage.
Posts for the blog and social media.