Profit. Monitor conversion rate, average check and sales volume.

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Demographic data: age, gender, ethnicity, religion, marital status.
Geographical features: climate, location, cultural and local characteristics.
Socioeconomic status: income, education, profession, workplace, living conditions.
Behavioural factors: purchase motives, average check size, seasonality of demand, product preferences.
When creating a portrait, keep in mind that the importance of features will differ depending on the industry. For example, for a seller of pleasure yachts, the climate conditions of the buyers are important, while for a petting zoo, the presence of children among the clients is more important.

We talked more about creating byer-person portraits in a separate article.

How to measure the effect of personalization
The choice of metrics by which you will evaluate the personalization result directly depends on the pre-defined goals. Here are examples of such indicators:

Retention: Track the number of repeat visitors, their purchases, and newsletter subscriptions.
Loyalty: Look at the number of repeat purchases, positive reviews, and the number of newsletter subscribers.
Engagement: Measure new users, time spent on site, and subscriptions.
Payback. Consider the number of target actions and sales volume.
What personalization technologies are available on the market and how to choose
There is no one-size-fits-all solution in marketing. Targeted marketing and list of algeria cell phone number automation can be very useful, but they require careful integration with third-party services and a team of professionals.

The choice of marketing technologies depends on several factors:

Having a team in-house. If your company has a team dedicated to target marketing or specialists willing to learn, it’s worth considering comprehensive automation platforms with data integration ( CDP ). Otherwise, working with a specialized agency or using niche technologies that provide services in key areas of marketing may be appropriate.
Business sector. For traditional offline retailers, it may be important to use data from offline points and integrate offline discounts and promotions. An automated platform with a CDP and the ability to personalize promotions and loyalty programs is suitable here.
Business size. Small companies or firms with a developed IT infrastructure may benefit from gateways and mailing platforms that allow them to manage marketing within the company.
Purchase frequency. Online services where purchases are made infrequently (e.g. cars) are suited to platforms aimed at increasing conversion on the site, including working with new visitors.
According to our clients' experience, even simple trigger messages bring in about 15% of revenue on average across the market. If you add to this the effect of algorithms, website personalization and personalized promotions, the potential will be several times higher.

We will tell you how to get multiple growth in leads on free roasting.
Our experts will tell you how personalized marketing can work in your company and will offer mechanics for your tasks.

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