What this means is that when you send an email

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How Google AMP for Emails Works Before AMP, email consisted of two parts: the plain text version and the HTML version. AMP adds a third part to the equation: the AMP version. the AMP version will appear through email clients that support AMP, and it will use the HTML or plain text version for any clients that don't support AMP. The AMP version will not affect HTML or plain text versions of the email. AMP for Email will be supported for most components, including: Dynamic content: amp-form. amp-selector. amp-bind & amp-state. amp-list. amp-mustache. Presentation: amp-accordion. amp-carousel. amp-sidebar. amp-image-lightbox. amp-lightbox. amp-fit-text. amp-timeago. Average: amp-img. amp-anim. Possible disadvantages of Google AMP for emails While Google AMP for email brings revolutionary potential to a powerful medium, not everyone is convinced it will be for the better.


In a Litmus blog post , Jain Mistry outlines some at&t email list problems the technology may face. There is little support from ESPs: Emails that use AMP are not like traditional emails, so they cannot be created in the traditional way. If your email service provider cannot support the technology needed to create them, they may not be able to do so. Google AMP for Email only works in Gmail . If your email list is primarily Gmail users, this may not be an issue. If not, you may need to create a non-AMP version of AMP for non-Gmail users. Tracking can be limited. And yet, it is crucial for optimization. Today, marketers can track opens, clicks, etc. to improve campaigns. [bannerHero] Is it too early for AMP in email? It can confuse users. The problem with completely changing the way email is used is that it could potentially be too soon.