Sprout's Publishing calendar in week view.

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Use anticipatory content to promote your product launch
A good product launch doesn’t reveal too much too soon. Use a mix of “coming soon” posts, countdowns, product previews and early giveaways to drive social media engagement and excitement.

This speaks to the importance of jordan business email list putting together a launch timeline and your marketing creatives well before your launch to make sure your messaging is consistent.

For example, check out this email from Graza announcing its latest food product. The email previews a granola made with olive oil, natural ingredients and a limited number of boxes available to purchase.

An email from Graza to promote its new product launch.
Days later, Grazola followed up with a teaser post on Instagram asking followers to guess what the new product would be to generate interest.

Graza's pre-launch post on Instagram to hype its new product, Grazola.

Partner with influencers to generate buzz
Influencers are an ideal way to reach your target audience through someone they already trust. As long as an influencer has a strong following that aligns with your target market, they can broaden the reach of your product launch.

The main hurdle when building a partnership with an influencer for a product launch is finding one that aligns with both your brand and target audience. Sprout Social Influencer Marketing (formerly Tagger) helps you connect with top creators in your industry to plan and execute product launch campaigns and measure success.