Below, we will explain the specific factors

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that determine ad rank and auction rank.

Ad Rank Factor #1: Industry
The cost per click varies depending on the industry related to the keyword. In particular, industries vp financial email lists related to money tend to have a higher cost per click. For example, keywords such as debt consolidation and independence support have a higher cost per click.

Ad Rank Factor 2: Product
If the product is different, the cost per click can vary greatly even if the industry is the same. For example, even in the same food and beverage industry, the cost per click is different for a fast food restaurant and a high-end restaurant. This is because the conditions such as budget, usage scene, and customer demographic are completely different.