Regular pop-up Fullscreen pop-up

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The MPSTATS service case described another A/B test: the service’s marketers, together with the Carrot quest growth team , tested which pop-up format would collect more applications .

A regular pop-up appears as a window in the center of the screen, partially covering the site content. A fullscreen pop-up opens to the entire screen, completely covering the content.

Option A: A regular pop-up opens over the content, but does not completely cover it.
Option A: A regular pop-up opens over the content, but does not completely cover it - 8.9% response conversion
Option B: fullscreen pop-up completely covers the site content
Option B: fullscreen pop-up completely covers the site content - response conversion 13% (1.5 times higher)
Results for 3 months:

8.9% response conversion 13% conversion in response - 1.5 times higher
70 applications for demo access 216 requests for demo access - 3 times more
100 applications for a free course 401 Free Course Requests - 4x More
Scenario: collecting applications from qualified users in a chatbot or pop-up, followed by warming up and leading to a conversation with a manager
The purpose of the script is to automatically bring qualified users to a conversation with a manager by phone.

In the previous scenario, we showed a variant where the user immediately leaves a phone number. But in some companies, users are more willing to share an email address, so here we showed a scenario with both a phone number and an email.

How the script works

The user answers qualifying questions in a chatbot or pop-up.
At the end of the survey, you can request an email in exchange for a lead magnet.
If the user leaves an email, the user receives the first message with the lead magnet by email immediately.
Then you can launch a chain of warm-up letters once every 3 days, so that eventually the user leaves a request for a consultation with a manager.
If at the end of the survey the user's phone number is requested, the system will first check whether the managers are working hours.
If it’s working hours, the manager will call as soon as he has the opportunity.
If the time is not working, the user will receive a message on WhatsApp that their application has been received, but the manager will contact them during working hours. You can add time slots so that the user can list of spain cell phone number choose a time when it is convenient for them to communicate. This data will be saved in the user card so that the manager can see when he should call.
Collecting applications from qualified users in a chatbot or pop-up, followed by warming up and leading to a conversation with a manager
A similar scenario was implemented on the website of the service "ATOL Online" with the help of a pop-up with a wheel of fortune for the New Year:

The user entered their email and clicked the “Spin the Wheel” button to receive one of three gifts.
He received a letter in the mail with a gift and instructions on how to receive it.
The Carrot quest growth team prepared a separate letter for each gift.

Wheel of Fortune Pop-up
Pop-up with a wheel of fortune for the New Year
A letter with a gift and instructions on how to receive it
A letter with a gift and instructions on how to receive it
Results for 41 days:

→ 59% conversion into a quality lead,
→ collected 60% of quality leads from the total number of quality leads per month.

Scenario: collecting requests in a Telegram bot from users who viewed product pages but did not leave a request
The purpose of the script is to motivate users to leave a request.