Proactively preventing an influencer PR crisis

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Revis advises, “Before you reach out or agree to partner with an influencer, research where they stand on critical issues, look at their previous partnerships and use these as a guide to determine whether that influencer is aligned with the values of your organization.”

Scavuzzo adds, “While influencers may appear to align with your brand based on a surface-level scan of their profile, past comments or brand partnerships should disqualify a partner if the risk level is too high. While there is always a level of risk when working with new partners, influencer crises are just as preventable as other brand crises.” He adds that it’s never a bad idea to have a crisis communications playbook ready, even if you never need to use it.

While thorough research with the help of iran business email list influencer management tools can help zero-in on partners, it’s also critical to forge partnerships built on understanding and empowerment.

As Myer suggests, “Any great union should be mutually beneficial. When we decide to work with anyone, we make sure we understand their ambitions as a person and a creative. From there, we devise activations that build upon what we’re each already putting out into the world. Our relationship with Baz unfolded over the course of a year, and we’re so glad that we waited until the timing was right (and until we really got to know her and understood what made her tick).”

Working closely with (the right) influencers is the best way to ensure your PR and influencer activations don’t spin out of control. If you take big swings with your influencer marketing efforts, make sure all parties are informed of the potential pitfalls and have a safety net in place. If your Times Square ad gets flagged (insert your adjacent influencer play here), be ready to capitalize on your moment. All press is good press if you have a strategic plan.