Make sure you identify current market demand and connect

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After you settle down with your subject and area of ​​expertise, come up with a list of topics you're interested in and use tools like Google Trends or SEMrush to determine their popularity.

It's best to look for a niche with moderate competition because too much competition makes it tough to stand out while too little can indicate low demand. Evaluate whether the niche has depth, meaning it should offer various products and subtopics for long-term engagement.

Don't forget to research forums like australia accountant email list Reddit and Quora and relevant social media groups to see what questions and problems people have in that niche. Their pain points will guide your content strategy.

The last step is to formalize your niche by detailing your target audience demographics and psychographics. Create your own ICP to make sure your content caters to them in an engaged and personal way.

2. Build your audience
Building your audience is the backbone of every affiliate marketing strategy.

While in unattached affiliate marketing, you don't have to engage with your followers personally, in involved affiliate marketing it's the opposite.

All your focus should be shifted on audience engagement.

Make sure you learn about affiliate marketing types , the differences between them and how to choose the right one for you.

Your goal is to build your trust, authority, and reputation, which will increase your passive income since people will be more willing to make purchases.

Here are the main steps in building an audience as an affiliate marketer:

1 Step: The first step is to build your audience by finding new buyers and their emails with lemlist's database of over 450M contacts. Then personalize at scale your emails to send valuable affiliate offers to your followers.