They created this Instagram Reel as part of their campaign.

[shaownhasan]

Think about what your customers like beyond your products to guide your partnerships. Look for brands that fit those interests but don’t compete directly with you.

Ubereats, for example, partnered up with Blueland (a hong kong business email list sustainable home essentials brand) to let people buy the eco-friendly company’s products directly from the Ubereats app.


An Instagram Reel about the brand partnership between Uber Eats and Blueland.
When you reach out to potential partners, focus on mutual benefits. Suggest ideas that would help both brands grow.

Ideally, you should start small, like co-hosting an Instagram Live or sharing each other’s content. As you see results, you can build bigger campaigns together (like Ubereats did above).

How to get more Instagram followers (the wrong way!)
Disclaimer: Sprout Social does not endorse purchasing Instagram followers. We don’t recommend services that sell followings or “Likes.”

As the social space becomes more crowded and competitive, brands are willing to take risks for the sake of instant results.

We’ll say it again: brands shouldn’t buy Instagram followers. Nobody should!

Why you shouldn’t buy followers on Instagram
Here are some reasons why buying followers to grow your account is a serious mistake.

Your real followers know what fake followers look like
Social consumers are getting savvier. Privacy concerns and social scammers have made people hyper-aware of weird activity. In short, people today are spam-detectors.

A sudden follower spike is a red flag. Not to mention having bots stink up your account with endless spam followers. This all damages your reputation and keeps you from growing an authentic Instagram following.