This is the strategy in which e-commerce aims to satisfy search engine algorithms, but hits the nail on the head with what users and leads need.
This happens because, increasingly, search engines like Google prioritize the user experience, valuing content, websites and blogs that meet the needs and questions of customers.
With this in mind, SEO must be applied to the structure of the virtual store, and, of course, to the content produced for the blog.
Structural SEO
Some settings in the structure of the blog and outlook email list e-commerce are also considered by Google's algorithms. Therefore, ensuring that they are well formatted is essential.
Some of them include:
Friendly and short URL;
keyword in URL;
title and meta description with page-specific keywords. In an e-commerce with several departments, each one will have its own personalized description;
page loading speed;
responsiveness for devices such as desktop, mobile and tablets, for example;
page design considering the visitor experience .
SEO for content
When it comes to blog content, rich and relevant information is the priority . This can be optimized with good internal link building, good scannability, organization in subtitles, appropriate use of keywords and well-designed calls-to-action so that leads advance in the purchasing journey.
4. Invest in creating a newsletter
One of the main objectives of the newsletter is to strengthen relationships, but for the strategy to be successful, it is essential to personalize its content for the target audience.
With this, she can maintain a loyal audience for e-commerce, promote her products through blog content and much more.
To be successful with this tool, in addition to segmenting the base of leads that subscribed to the service, it is also important to avoid spam and carry out constant tests to engage more and more and achieve good results.
5. Have a security certificate
The third biggest reason why online purchases are not completed is a lack of trust in the transaction — more precisely, 33.3% of consumers feel this way. This is also what E-commerce Trends 2018, mentioned at the beginning of this post, points out.
Therefore, creating measures and elements that increase the security of online purchases is also a digital marketing tip to be adopted.