How to avoid broken links on your website?

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Now that you know the importance of a link building strategy, it's time to learn how to prevent broken links from appearing on your website.

SEO Audit
The first step is to perform an SEO audit . If you have a huge website, with a lot of content, an audit will probably take a few hours to complete. But, the results will show everything you need to fix. The best way is to do it every quarter, but you can also do it every six months.

Replace or redirect links
After you've identified all the broken links you have, the next step is to replace them with new content on the same URL or redirect them to other similar pages (this is what most people do).

Remember: every broken link is a problem and Google doesn't like it. So fix them as soon as possible to make your website work and rank better.

Turn broken links into link exchange opportunities
Broken links are a good opportunity to make new link partners. A common practice among SEO experts is to replace a broken external link with one to someone else's page. You can use a tool like Semrush to identify these broken links.

You can then contact the person responsible for that page and say something like:

"Hi! I found this article written by you and included canada phone number list it in a blog post on this very topic. Do you think it's possible to have a link from me on your blog as well?"

Also, if you find broken links on someone's domain, you can use a different approach to include a link of yours there:

"Hi! I noticed your article has a broken link about digital marketing and my blog has some great content about it! Please feel free to replace it with my link . "

Some people will accept it, others won't. But, after following those three tips, your broken link problems will be solved.