Gold verified being the brands that are paying top dollar to use the app, via X’s verification program.

[shaownhasan]

X in 2024
I think X was holping that Linda Yaccarino’s peru b2b leads experience and connections, based on her years of working NBCUniversal, would yield a slate of new programming for the app, but thus far, the results have been pretty disappointing. X has signed content deals with Paris Hilton, a lesser Kardashian, The Big 3, and several right wing commentators who had previously been cast off by mainstream outlets. And the result has been a few shows.

Maybe X will be able to ramp up its original programming efforts in 2024, but five exclusive originals, for an element that’s a “key driver”, doesn’t seem all that impressive.

X has also shared a listing of the most engaged “gold verified brands”:

X in 2024

Oh wow, SpaceX, you don’t say.

X has also shared a listing of the most discussed topics in the app:

X in 2024
Sports remains X’s saving grace, with so many sports fans now habitually aligned with the app for keeping up with the latest news, and tracking comments while watching live events. Without that, X would be in serious trouble, but again, X is re-framing its struggles as success.