Google's take on using your own content again

[asikurrahmanshuvo]

During the Google Search Central SEO Office Hours Hangout on May 8, Mueller answered the following question:

“ Is Google okay with publishers plagiarizing their own content? For example, I wrote an affiliate article suggesting something for mom. Can I copy the content from that article to write more articles for a sister, wife, aunt, or grandmother?”

The first thing Mueller did was to make it clear that if you're repurposing your own content, that's not the same as "plagiarism," which means taking content from another website and publishing it as your own.

With that clarified, his official statement was:

“ From Google’s perspective, if you’re taking content from your australia phone number list own website and republishing it with some page elements changed, that’s essentially up to you .”

Should you post multiple variations of the same content?
Now you know you won’t be penalized. But is copying yourself the best practice for your content strategy? Well, it’s definitely not ideal .

High-quality, original, search engine-optimized content is critical to your SEO and influences how close you can get to the top of the SERPs.

When you repurpose content, you are not creating something unique and relevant to your audience.

Copying can save you time and money, but it also creates a lot of worthless pages that Google will associate with your brand.

And that's not something that will benefit your SEO plan in the long run. So don't expect every variation of content you publish to rank well.

Mueller reinforces this argument in the next section of his response:

“ My guess is that in many cases you won’t be providing much value by simply copying the existing article and changing some of the words in it.