Conversion by stage is an analysis of the percentage of users who move from one stage of the sales funnel to the next. The sales funnel is a process in which a customer goes through several stages, starting from the first acquaintance with a product or service to the final decision to buy. Each stage of the funnel has its own unique task, and at each stage, conversion can be measured.
The stages of the funnel can vary depending on the business, but they typically look like this:
Attraction - drawing attention to a product or service.
Interest - creating interest in the offer.
Consideration - The potential customer is considering a purchase option.
Decision - making a decision to purchase.
Action - making a purchase or other target action.
Conversion by stage allows you to track what percentage of customers remain at uruguay consumer mobile number list each stage and how many of them move on to the next one. For example, if 100 people went to the site (attraction stage), and 20 of them left their contact information (interest stage), then the conversion at this stage will be 20%.
Why is this important?
Knowing the conversion at different stages of the funnel helps:
Assess how effectively each stage works.
See where customer loss is occurring.
Identify which steps need improvement.
Develop strategies to increase conversion at specific stages.
Forecast future revenue and business growth opportunities.
Historical context