Impact on customer experience

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For customers, the ability to make payments via PIX directly on WhatsApp significantly improves the shopping experience.

This is because they can complete their transactions quickly and without complications, increasing satisfaction and loyalty to the business.

“We heard a lot from small businesses that there was a significant abandonment rate when it came to making a purchase. Stores were losing customers when it came time to make the payment,” says Guilherme Horn.

Therefore, using PIX eliminates the need to repeatedly enter payment information chile phone number library and thus makes the process safer and more convenient.

Opportunities for Growth
WhatsApp's adoption of PIX opens up new opportunities for small businesses to expand their operations.

With an already widely used communication platform, merchants can now seamlessly integrate their financial operations, thereby increasing efficiency and convenience for their customers.

This innovation also encourages the digitalization of small businesses, many of which may not have had access to sophisticated payment tools previously.