Understand and utilize key techniques to reduce block rates Before we begin, let’s talk about the blocking rate that makes the editor so excited! Everyone who runs an official LINE account knows that being "blocked" is like being "broken up". After being blocked, every message sent by the editor will be in vain. You can see the blocked friends from the official account data Count, but can no longer contact this group of people. Unless the friends who have blocked the merchant become interested again through other channels' activities or friend recommendations, there will be a possibility and opportunity to be unblocked. However, is being blocked necessarily bad? Not really.
The first step: Understand the relationship between community management and blocking rate Community management is like falling in love. Sometimes there is no absolute good or bad, only the right or afghanistan phone number data wrong time or stage. Each brand and product has a different market positioning and will attract different customer groups. It is sad to be blocked by some friends, but it is more important to focus on the management of existing friends who are interested in the brand and products. And what is the friend blocking rate that meets the standard value? In fact, there is no standard answer to this.
Although the blocking rate will vary depending on industry characteristics and merchant promotion methods, merchants still need to regularly check the changes in the blocking rate of official accounts in order to feel the preferences of their friend groups from the blocked numbers, thereby optimizing the quality of official accounts. Target. For example, if a merchant's current blocking rate is 50%, you can first aim to reduce it to 45%, refer to and test ways to achieve this goal, and then reduce the blocking rate step by step. Remember, data is important, but it does not represent the entire picture of community management . know that every time they send a message to a friend, a certain number of friends will be blocked.