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It is important that the program is honest, transparent, seamless and understandable for the client, so that it is without unnecessary actions. Develop a strategy - describe the stages of launching and implementing the program (what will be done at the MVP stage, what tools, mechanics, and IT solutions will be used, how and where customer data will be stored), plan the marketing and promotion of the program.

Create a financial model - determine how profitable it venezuela telegram number database is to implement a loyalty program and how to measure its effectiveness. Test — it is worth testing the program to determine how convenient it is, how understandable it is, which components in it are useful for customers, whether they will be used regularly and why.

For testing, you need to select a focus group of customers of different ages, genders and with different interests, conduct interviews, identify all the bugs that need to be fixed before releasing the program to the market. Implement - after correcting the errors, it is necessary to notify customers about the launch of the loyalty program in their usual communication channels: SMS, messengers, push notifications, e-mail.