Look at the calls to action (CTA) they use.

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Does this mean that if your el salvador b2b leads competitor hasn't been verified yet, you're out of luck? If you want to find ads from unverified advertisers, you can use a workaround. We'll cover the process below.

Another limitation of the Google Ads Transparency Center is the lack of ad versions. For example, if you search for ads served by Google in the Google Ads Transparency Center, you'll see approximately 20,000 ads (as shown in the image below). The ads are arranged in chronological order, but it's impossible to tell which are test versions of each other and which are standalone ads.

google-ads-transparency center-latest ad versions-all themes-limitations-2
However, it's much easier to find similar ads if you search for ads served by Google in the Meta ad library (shown below). If elements are repeated in an ad, Meta will group them together, so you might see a comment like "3 ads use this creative and text." If you click the "View ad details" button, you can scroll through the versions to see how advertisers tested elements.

google-ads-transparency-center-meta-ad-library-api-Saved Search Ads launching April 3
So how useful is the Google Ads Transparency Center? Using it may require some additional preparation, especially if you are researching unverified advertisers or competitors with large ad libraries. But it provides far more data than advertisers have previously had access to, and it's an excellent starting point for competitive research.