Official announcements are published at the very bottom of the feed of popular channels (in fact, where there are at least 1000 subscribers), so it is impossible not to notice them accidentally. It is important to note that this advertising is not available in personal correspondence and group chats, and it is also not seen by users with a paid Telegram Premium subscription.
The ad itself currently has a fairly minimalistic look - no more than 160 characters, no images or videos, a minimum of emoji (moderators monitor this) and marked "advertisement". According to the developers, this ad format is the most convenient for users.
Telegram Ads appeared relatively recently - in 2021, but for a long time it was not available to a wide range of advertisers. Beta testing took many months. As a result, the actual launch of the platform took place only in 2022, but again, advertising was not affordable for many, only for those willing to spend €2 million - this is the minimum budget for qatar customer email list launching a campaign through the official Telegram Ads service. appeared - services through which it was possible to connect advertising in Telegram with a much more reasonable budget - from €1,500, and then it began.
How Businesses Use Telegram Ads
Today, Russian companies, entrepreneurs and specialists from a wide range of fields use Telegram Ads to advertise their products and services, as well as to increase brand awareness.
The most active are large companies such as Yandex, Sber, OZON and MTS.
Small and medium businesses (mainly construction companies and IT projects) also enter Telegram Ads.
There are also enough individual entrepreneurs (most often infobiz).
The solution came later, when intermediaries
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