If your video doesn't have text overlays, consider testing this feature

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. Meta's best practices for short videos dominica b2b leads include embedding text in the center of the creative, which should be within the guardrails. You can add text in a third-party app before uploading, or use the Ads Manager video editor to add on-screen text and graphic elements to highlight your offers.

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If your team doesn't have video assets available for paid content, you can create them directly in Ads Manager. All you need is one or more image assets that can be animated. At the ad level, click the "Create Video" button. Then choose a pre-made template to build your video and choose the number of images you want.

Note that Ads Manager offers square and vertical templates. But if you plan to run ads in your feed, it’s best to choose one of the flexible templates, as they are designed to create videos with multiple aspect ratios that can fit anywhere.