When approaching the task of closing deals in December, it's important to have realistic expectations. Here are two tactics that may prove helpful:
Adjust expectations: Accept that December is usually a complex month and set goals that are feasible.
Focus on January: Spend time re-energizing dialogues with potential clients and securing the commitments needed to kick-start the new year with energy.
The reality of December in B2B SaaS sales
December is turning out to be a somewhat complicated month to close sales indonesian whatsapp number in the B2B SaaS sector. The market situation reveals that, in December 2023, growth in the automotive sector was 21% compared to the previous year. This indicates that, although there is activity present, the typical commercial pause of the holidays impacts the business agenda. Organizations are usually more focused on closing the year than on undertaking new projects.
The typical end-of-year sales lull means that many key people are absent or more distracted. This can lead to conversations being extended or postponed. Faced with this scenario, it is essential to adjust expectations and prioritize actions that can actually generate results. As mentioned in our blog, “planning is essential to success in sales.”
The lack of urgency in December can be frustrating. However, it is the ideal time to reflect and prepare the ground for the coming year. Businesses should focus on staying in touch with potential clients and not losing momentum. Maintaining constant communication is crucial to seize any opportunity.
Finally, December should not be seen as just a wasted month. It is an opportunity to cement commitments and plan for the start of January. The key is to manage the commercial agenda appropriately, focusing on what can actually be closed before the end of the year.
Maximo Villarreal: An outlier at the end of December
Maximo Villarreal shined in closing a deal in December, a month that is typically difficult for sales. His proactive approach and ability to conduct meaningful conversations set him apart from the rest. This fact is not only obvious, but also underlines the importance of persistence in a difficult environment. His triumph shows that, with the right tactics, it is possible to go beyond what is expected during a month that is not easy for anyone.