URLs should not be overly long or complicated.

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URL
Including your target keyword in your URL is important because it shows users what the page is about. URLs are also a minor ranking factor for Google.

Long or complicated URLs are harder to read. And they look unattractive.

Here's a good example URL: domain.com/blog/what-is-seach-intent/


Adding things like dates to a URL can quickly make it obsolete. And it can cayman islands email list cause confusion if the page is updated later.

The H1
The title of a web page is often an H1 . This is the top level of the heading tags (which range from H1 to H6).

Unlike the title tag, the H1 is visible on the page.

We also recommend:

Make sure every page has an H1
Use only one H1 for each page
Include your target keyword in the H1
Keep each H1 under 60 characters
Subtitles
Subheadings (H2, H3, etc.) indicate different sections of content that are located below the main heading. They provide structure and a logical hierarchy to your content.

Additionally, captions help Google better understand your content, break it up, and make it easier for people to scroll and find what they're looking for.