When publishing SEO-driven content, organize your videos into playlists.

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#3: How to Target Your Competitor’s Audience with YouTube Ads
You may be able to reach part of your competitor’s audience by publishing optimized organic content. However, organic performance depends heavily on search volume and YouTube recommendations.

With paid content, you can target your audience directly and reach the right users more effectively. However, it’s important to note that starting in early 2023, the following content-based audience targeting options (including detailed targeting by channel, video, topic, or keyword) will only be available for top- and middle-funnel goals such as awareness and Purchase intention.