It is important that each of the social strategies that follow has its audience segmented and, in turn, the strategy is aligned with the company's global social strategy.
For example, when Starbucks wants to engage with teenage girls, it posts on Instagram, where 90% of users are under 35 and nearly 70% are women.
While small brands do not need to please all audiences or simply do not have an offer of products and services aimed at various audience segments, large brands have the challenge of reaching various market segments through different social channels.
Community Management for large companies
Maintaining a consistent and correct presence on list of phone number in philippines social media in a large company is no easy task, let's say.
While in an SME we find the community manager who is in charge of everything related to the company's social media, in a large company we have different social media managers specialized in a specific area.
If the company owns several brands, it is very likely that there are even several people responsible for each of them.
The company's social media manager must be very clear about how each of the functions of the managers of each brand are integrated to avoid redundant publications.
The role of the social media manager
The role of the social media manager is essential to lead the social media activity of a large company as a whole and, to do so, he or she must oversee the entire scope of social media in the organization.