With the advancement of communication and mainly due to technological advances, the way of attracting, informing and presenting a product to the public has changed. Before, advertisements, billboards and publicity performed the role of Marketing well . Today, consumers are not satisfied with mere commercials, and this is where Influencer Marketing plays its role.
To help you understand a little more about what Influencer Marketing is, we have prepared this article.
Influencer Marketing
Influencer Marketing is a digital marketing promotion strategy gmx email list focused on actions with content creators or popularly known as digital influencers. These influencers exert influence over a group of people who have common interests on social media.
The action works through the influencer's relevance with their audience on social media, and from this influence, a bond of trust and proximity is established, making this influencer interfere in the purchasing decisions of the audience that follows and admires them.
The strategy becomes efficient through the creation of relevant content that can change consumers' perception and add value to the product, making the influencer play the role of spokesperson for the brand, testing and showing the positive points of its product or service, thus making the public pay attention and absorb the message.
The Role of Influencers in Influencer Marketing
We are always looking for references and feedback that can help us choose a product or service, and to guide us in this decision, we believe in the veracity of the experience and reports of people we trust, as is the case with influencers.
Active most of the time, influencers have gained credibility with the public by showing their routine, their daily achievements and behind-the-scenes of everyday life, giving the image of “people like us”, unlike the celebrities we only see on television and who for years seemed untouchable.
An analogy of how this influence works can be described when we want to buy a new cell phone, we consult reviews and comments on the internet. We go to YouTube to search for information about the model or brand and get opinions from “experts” on the subject about the product’s multiple features, usability and durability.
Precisely with this security and empathy, proximity to the public becomes even more accessible, which makes it easier to exert influence in a more subtle and yet attractive way.
This is how the work of the digital influencer happens, through digitalized “word of mouth”.