Remember when I said Twitter has no boundaries?
This is certainly true from an audience croatia b2b leads building perspective. But when it comes to content strategy, you need to set some boundaries.
When you're first starting out, building in a public space can be intimidating. It’s hard to choose what to share: is this story positive or negative? Will this article hurt my business?
If you're nervous, you're on the right track. Building buildings in public spaces means being vulnerable, and vulnerability is scary.
But the thing is, vulnerability makes you grow. It risks causing damage, but it also has the potential to gain more influence and create more connections. You have to take risks to get rewards.
Other founders choose to only talk about the positive aspects of their business. This is a legitimate strategy. However, doing so may come across as inauthentic. People know your business can’t be 100% perfect, 100% of the time. They want to hear about the difficulties you encountered and how you overcame them.
To get the most value from a public building, you need to strike a balance: share the positive and negative aspects of your journey, but don’t share too much.