Now that you know the function of Copywriting, how it works and some writing techniques, it's time to use it to increase your sales !
Following some basic steps can help you create good sales copy. Check it out!
Write like you speak
You can see that personalized communication is essential to convey direct moving leads email list a message that impacts your reader, right?
So, there's nothing better than developing a writing style similar to it, writing in the same way you speak — but, of course, always using common sense.
This creates an incredible effect, as it increases intimacy with the audience , breaking the formality of being someone “superior”, in addition to offering more dynamic and fluid content!
We can cite the example of the film Deadpool , in which the main character uses the “breaking the fourth wall” resource to talk to the viewer, during the action scenes that represent the climax of the story.
Ok, but how to do this?
To help you, we have put together some practical tips that can either enrich the content or harm it. Let’s go!
Informality does not mean using slang and swear words: so avoid these terms;
address the reader without the plural: use “you” in the second person, giving a sense of exclusivity;
cadence: don't use long sentences and paragraphs, this also helps with scannability ;
use conjunctions at the beginning of sentences: to link your ideas in the text, in a more dynamic way. For example: and, but, or, because, as, therefore, because;
count on interjections;
predict the reader's reactions to get ahead.
Create a Unique Value Proposition (UVP)
As we have already mentioned, in good Copywriting it is essential to demonstrate what makes your product/service unique, to stand out and gain the public's attention.
It is important to talk about the usefulness of your offer in the consumer's life, even if it is not a learning experience, demonstrating why it is worth consuming it.
Here, storytelling is very useful and it combines with the principles of Copywriting, so they are interconnected!
After all, it's no wonder that big brands already use these two resources to promote their offer. During a commercial, there is always a mini story behind the script, which can encourage a purchase , in a lighthearted way.