Protect senders with the Sender Score Having

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4.- Produce good content for each email Generating good email content Providing extra value to each subscriber is vital to gaining reputation in the world of email marketing and also in Sender Score. Sending meaningless emails can seriously damage your reputation. This section includes not sending spam emails, and to achieve this, segmenting the lists of people to whom you send the email is very important. Not all content is made for all people, and you need to know how to identify which phase of the buyer's journey each recipient is in in order to send them the most appropriate email. 5.- Verify your email and domain Having SPF authentication for the IP and DKIM authentication for the domain will allow you to easily determine that it is the official company that is sending each email and that, in addition, there is nothing illegal about what customers receive in their inboxes.


6.-A sender for each Email Marketing campaign forex email list can be a good idea to boost reputation. This is because the behavior of each user is very particular in each case. For example, an email sent as a transactional notification will generate a very different reaction than if a loyalty newsletter were sent. 7.- Statistics don't lie Measuring email marketing statistics Keeping statistics for any Email Marketing campaign is very important, because it will allow you to know at all times how a strategy is developing and if it is necessary to take any action to correct errors. Clicks, openings, complaints and even unsubscriptions will be recorded and the better metrics you obtain, the higher your Sender Score will be in the long term. 8.- Have the Sender Score validated Having a validated Sender Score will help a lot to improve reputation.