Instead, you want marketers to focus on brand awareness.

[shaownhasane]

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In 2023, generating leads on LinkedIn is next to macau b2b leads impossible. LinkedIn ads have low conversion and lead generation rates. Only 2% of posts in the LinkedIn feed come from organic company content. Generating leads shouldn’t be your marketing team’s goal.
Then, once your name, product, and idea are in front of as many people as possible, the sales team can follow up with individual sales prospects, build relationships, and convert them into leads.

Your marketing team needs to strategize around the LinkedIn algorithm—understand, play with it, and use it to build brand awareness.

Organic reach on LinkedIn is different than other platforms. The key word for this algorithm is interaction. Not the number of likes, shares or followers or comments, but the value of individual comments, messages and interactions.

How the LinkedIn Algorithm Works - Organic Reach - Interaction - Comments - Messages - Interaction - 7
This is partly because LinkedIn has unique user profiles. Its nearly 1 billion members are divided into four categories: