Channels from your customer's point of view
Channels from your point of view
Two Steps to Optimize Your Channel Strategy
Step 1: Four Questions to Assess a Channel's Profitability
Step 2: The Three Elements of an Effective Channel Strategy
Try to imagine yourself in this situation: from outside you look at the window of a shop, maybe there are sales or special offers. When you enter, you see the women's or new zealand telegram number database men's section, a sign that says "New collection" and some posters or flyers with nice graphics. One of the clerks greets you, initially with a simple nod or smile. Then he comes over and starts talking to you. He asks you what you are looking for and offers you personalized and competent advice. Once you have chosen what to buy, he accompanies you to the cash register, answers any other questions you may have, packages the item, manages your payment, thanks you for visiting the shop and wishes you a good day!
It’s the secret to successful retail: a simple, personalized, consistent, and enjoyable shopping experience. Of course, your customers would appreciate it even more if you replicated this experience in your online store.
Today's online shoppers are tech-savvy, smartphone-savvy, and constantly switching between channels. So before you can have direct, personal contact with them, you have to navigate an ever-expanding array of tools. Knowing how to navigate customer service channels is one of the key competitive factors that separates an online store that's "doing pretty well" from one that's becoming a true market leader.