The classic slogan was invented as a concentrated

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An advertising slogan is developed for a specific audience, it is about the advantages of a specific product and is limited by the framework of an advertising campaign. Yuri Efremov creative director of the agency "Made Together" appeal/argument for the audience as part of an advertising campaign. But with the development of branding, the slogan has also become a business tool for reputation management. A slogan for business is a reflection of the company's values, key advantage and direct association with the brand.


Therefore, a good slogan should be registered like a trademark to avoid copying. Maria Vylegzhanina Managing Director of the Internet agency "MDK Creative" WE WILL PROMOTE YOUR BUSINESS Read more Successful australia whatsapp number data slogans L'Oréal. Because you deserve it L'Oréal has released a series of manifestos about self-confidence by famous women, where no specific brand product is advertised. The video is about how important it is to accept yourself with dignity and without makeup. Deep emotional text performed by Kate Winslet makes you believe in yourself.


About five years ago, we developed a slogan for the BUDUSUSHI chain of stores. It goes like this: "Mmm. And you'll like it." The idea was to evoke a feeling of confidence that it would be delicious. And it worked. The client even registered the slogan as a trademark. Yuri Efremov Creative Director of the agency "Made Together" Toyota. Drive your dream Who doesn't want to make a dream come true? This self-sufficient slogan speaks for itself: people don't buy a car, but a lifestyle they aspire to.