Take stock of the social platform accounts currently operated by merchants and their respective positioning Before planning the community business plan, first list the accounts and managers of the social platforms that the merchant has, and discuss and confirm the business strategies and directions of each social platform with the team. You must first clearly define the community management goals before you can further plan your time and allocate resources. 2. (TA) and content settings If the editor has a clear understanding of the outline of the merchant's target group, he can publish content that is interesting or valuable to them in a very targeted manner. But what should you do if you don’t know the outline of the target group and have no inspiration for publishing?
The editor can observe which types of articles from peers get more interactions (likes, comments, shares), and then prepare and send articles in various fields in turn, so that you are not afraid of running china phone number data out of content to share with your friends! 3. Record and track data performance Following the second point, the editor can also observe the data changes in the background of LINE's official account to find out the types of articles that can get more responses from friends, and then increase the topics with high interaction rate and reduce the content with low response. Continuously optimize and improve merchants’ posting strategies!
In addition, the editor can faithfully record the number of friends, growth rate, interaction rate, sharing rate and other data of the merchant's official account, develop the habit of regularly tracking data, and set some measurement indicators and goals to observe weekly, monthly, Only by observing annual changes can we effectively observe and track community performance. Fluctuations in data can not only help us better understand our friends’ preferences and habits, but also help us adjust business plans in a more targeted manner. 4. Fixed posting time and cycle If you are not sure how to allocate your community management time, you can set a Google calendar reminder, schedule a fixed day every week, and use the scheduled publishing function in the backend of the official account to process community content for the coming week.