How to calculate conversion rate:

[hasibaakterss3309]

There are 12 key performance indicators that e-commerce experts advise you to track. All KPIs are presented in order of importance based on recommendations from professionals.

1. Conversion rate
Conversion rate (CR) shows the percentage thailand telegram database of people who make a purchase after visiting your website or product page.



CR = (Количество покупок / Количество посетителей) * 100
You can track conversion rates for your entire store, or just view metrics for specific pages or parts of the user journey. You can also view conversion rates for your entire campaign or for each stage of the campaign.

It’s one of five metrics that Peter Morrell, growth marketer at WizardPins, constantly monitors. “A small increase in our conversion rate can lead to a significant increase in revenue on a month-over-month or year-over-year basis,” Morrell says.

Conversion rate is an important metric for e-commerce companies of any size. For example, cosmetics brands Chella and Molton Brown, as well as clothing brand Tuckernuck, regularly monitor it. With Google Analytics, you can see how many of your site visitors turn into buyers.

Pro tip: Track conversion rates from each source separately to see where improvements are needed. Compare website conversion rates with paid and unpaid social media promotion, as well as other channels. Once you know which ones have the lowest conversion rates, focus on optimizing them.