Did you know that a remarketing strategy can generate 11.3% more visits to your website? Did you think that wasn't enough? This action can make your number of customers grow more than 3 times. The conclusion, published by E-commerce Trends 2017, shows that it is important for your company to consider actions such as Facebook Remarketing.
Do you know what we're talking about? To clarify, we've selected information about what Facebook Remarketing is, how it works, its advantages and, above all, show you how to create a good paid media ad to attract your visitors.
Are you ready to increase your conversion rate and get a return on your iran phone number resource investment? Then keep reading this article!
What is Facebook Remarketing?
Remarketing is a form of advertising that targets people who have already interacted with your company. Facebook remarketing works in a similar way to other existing tools, such as Google AdWords.
In other words, it is one of the types of ads that you can use in your Facebook campaigns with the intention of impacting people who have already been to your website and shown interest in your product.
You might imagine that a potential customer has visited your website with the intention of looking at a particular product, for example, a trip to Rome. However, he soon gets distracted and starts chatting with someone on Facebook.
In other words, you can take advantage of the user's initial interest to display an ad about flights and even hotels. This way, the user will remember the previous search and can perform it at that time.
It is also possible to offer discount coupons or offers so that the Internet user can complete the purchase.