The importance of regular evaluation

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Instead of passively ramping up marketing or sales efforts when quarterly revenue falls short, John recommends establishing a quarterly review mechanism that allows your business to aruba email list proactively adjust allocations based on the results. Evaluating metrics like website traffic, email click-through rates, churn rates, and more can let you know where to double down on your investments.

For example, you know that client churn is a problem for your agency. But if one of your clients doesn’t renew their contract, it could mean you could have demonstrated more value. You have to figure out if you didn’t deliver on your promise, or if you delivered on your promise but didn’t produce the expected results.

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