What is Artificial Intelligence and how can it be applied?

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Themes, templates, images, videos and other multimedia content are elements that can excessively weigh down your website . The hosting platform also significantly influences performance. Therefore, always try to balance all the components if you do not want to incur high abandonment rates! Plugins, AddOns and Marketing Integrations At this point we focus on an aspect that is usually underestimated when choosing a CMS. In addition to the elements useful for creating and managing an online store, it is important to know what opportunities and tools there are for improving and promoting your e-commerce.


After all, even in the online world, there is no business canada telegram data without marketing! Regardless of the choice you make between Shopify vs Prestashop , one aspect that you should pay special attention to is all the integrations that you can use to enhance your online store. Basically, both Shopify and Prestashop natively have plugins and integrations useful for acquiring new contacts (for example creating landing pages) and automating marketing activities (for example sending order confirmation emails and autoresponders ).


These solutions, however, are rather limited and not very customizable . For example, creating a landing page on Shopify with the tools that the platform provides is very easy, but the editor is not as complete as a professional landing page creator could be . Prestashop, on the other hand, has more complex AddOns that may require a little more technical expertise to be used at their best. In short, they are not within everyone's reach.